Company blog post

Items to use when writing a perfect company blog post

Here are some writing techniques that, faster and more effective.

1. Start from the end

Ideas can come from anywhere. As a content writer, you have the obligation to recognize that there are no completely useless ideas.
In this classic, 7 Habits of Highly Effective People that successful people share something "begin with the end in mind." This means that from the beginning of the project, it is essential to have clear the final goal.
You suggest starting from what you want to leave to your readers, that is, from the result you want to reach or from the feeling they will feel after reading your post.
Let's take the example that you want to explain to your readers how to have 500 new subscribers to their news letter, in 30 days.
Keeping this goal in mind from the beginning, the title might sound like this:
How to get new subscribers to your newsletter,then, in the introduction, you will outline the path to reach the final result:
By following a simple method, you will be guided step by step. "
Regardless of the content you are creating, this approach works. Not just for articles on your blog or for text content, but also for infographic, podcasts and eBooks.
As far as the info graphic is concerned, it is not always possible to insert the introduction into the graphic, but you can write 200-300 words before inserting the visual content.

2. Prepare a list of topics

We are all looking for great ideas for our blog posts, projects, webinars and products. But many people search for ideas in the wrong places."great ideas come when you're not thinking about it".
Your task, therefore, is to keep your mind open and be ready to recognize great ideas.
Wherever you go take something with you to take notes, it can be a notebook, a smartphone or an application.
Maybe looking at the social media there is a post that inspires you. When an idea hits you, do not work immediately. Write it in a list of topics that you consider in continuous evolution.
It is easier to develop an editorial calendar using a list of topics.

3. Write with the method

If you want to be a copywriter, a blogger or a writer, what you have to do is write. There are no alternatives. Start writing and you will improve by doing it.
In the end, doing is worth more than a great idea. Unfortunately, human beings tend to act when the task seems easy.
But your job is to give life to your ideas. Do not delay. Get to work. Do not think about having to write a masterpiece. Maybe it will happen but, with such an expectation, it is more likely that you will not even finish the first paragraph.
A successful blog aims to offer quality content, knowing that writing will improve with experience.
 Expand the lineup
To write your article shares rearranging search results in a lineup. Then he begins to deepen the individual points. If the title of your next post is "3 ways to generate contacts" your lineup could be something like this:
Reaching the right people
Create useful and practical contents
Develop a relationship funnel
Expanding the ladder means expressing every single point. Explain to the reader how to reach the right people: what method to use and what to do.

4. Create an editorial calendar

Having an editorial calendar can increase your productivity and allows you to stay focused on achieving your marketing goals. These are two fundamental elements because the Blog is really an integral part of your business (and it is).
Starting from a list of topics it is much easier to develop a path to follow, to create your articles consistently.
The first few times it will be difficult for you to write a 2000 word article.
As you get to know your audience and develop a passion for writing, you will soon be writing articles of 2000-5000 words.
Also for this reason an editorial calendar will be useful.
The editorial calendar does not require much imagination. So do not waste too much time. Depending on your goals and requests in your audience, you will publish new articles every day or once a week.
The editorial calendar will tell you in advance about which topics to do research to find facts, data, case studies or other.
You can create your calendar for a week, a month or more.

5. If you have doubts, start with Content Curation

"Content curation is a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way"
When you mention other blog posts, always remember to include the link to the source.
If you had the idea of ​​copy-and-paste the work of others and put it on your own, forget it. It will only bring you problems, on all fronts.
Making content curation should help you build new relationships with other bloggers and become a point of reference in your industry, helping users develop their skills.