Elements writing blog post

Elements you have to use while writing a perfect business blog post

30 strategies leading business blogs to success - Blog building method where customers rush to flood -
Business blogs are an indispensable tool in current WEB marketing where inbound marketing began to attract attention.
To that evidence, the Buzz section has only 6 months since its beginning, but even from blogs alone, we have received requests for more than 2 digits each month from a variety of companies.
Of course, this result is not a coincidence, and we are managing a blog in anticipation of that before the start of the blog.
The buzz section is a small medium that has just begun, but this has made it possible to achieve more than a certain result.

30 strategies to guide business blogs to success:

1. Clarify the target and write what they are seeking:

Let's clarify the target firmly for each piece of content, either blog posts or EC sites. For example, in the buzz section, we are consulting on WEB marketing, so we create one piece of content targeting those who are engaged in marketing-related work, management of company, and responsible person class.
Conversely, for example, no matter how wonderful cooking recipe you write, you will find that customers who can ask consulting from us will not gather. Always write content that the target audience that may be your customer is looking for. SEO keyword research is the most reliable way to build up the content that the target layer is looking for.

2. Use a story:

When comparing monotonous sentences with sentences that make stories feel in the background, the latter is overwhelmingly easy to read. Because the story has a powerful effect of bringing empathy from the reader. For example, the article "five iron rules to create a web service to hit" is written with an episode when the web service called chat work was developed.
And since I wrote this article, the number of chatwork users surrounding me increased dramatically. Because sympathy was born by seeing the development story of the service called chat work. For the technique of story lighting, please refer to "Rules by Pixar! 22 Rules of Story Writing to Attract People".

3. I do not write extra things besides the main theme:

For example, please think about the time when you clicked on the URL by finding the article "21 way to make the landing page conversion rate five times". Naturally, you are going to read the contents of the article in search of ways to raise the conversion rate. Nevertheless, what do you think if the first half of the article began with a diary or self-introduction that my writers do not care about?
Surely, "I do not care about such things, so I guess you think that you should tell me the subject quickly." Then, the person who visited the website, do not read the contents, and move to another site. Although it may be surprising, there are a lot of sites that make such mistakes. In the article, let's provide only the content that the visitor is seeking without saying anything extra.

4. Use images:

If possible, let's positively use images in blog posts and contents. For example, "How to write a sentence in which persuasive power becomes ten times instantaneously" and "List management method with triple the conversion of prospective customers" promote understanding of readers by using images supplementing sentences.
If you can deepen the understanding of the reader in this way, let's actively use it. It is not meant to go using unrelated images with Bang Bang, so please be aware of that point only.

5. Use video and audio:

Like images, if you are using your videos and sounds, if the reader's understanding deepens, let's use it positively. For example, in the case of English blogs and Web sites, readers will be impressed if they introduce pronunciation and hearing content by voice.
Also, if you were to explain in detail how to cook, how to throw the baseball's curb ball etc. in a movie, the reader will surely be pleased. If your content matches video or audio, let's use it more and more.

6. I will write it as a teacher.

Why do people bother to use your time and read your blog posts and WEB content while you are busy? That is because if you read it, there are solutions to what you had troubled because you did not know how to do until now, and there are experiences that change boring time into fun time.
To say honestly, there are information of "useful" of the reader in that. In other words, you are going to "tell me" the information you are looking for, and make the content. That way, fans will surely gather.

7. To have a passion:

In the world of lighting, there is "a certain rule" that has been passed down from long ago. That is, in the sentence, the passion of the writer transfers. And, in my experience, this legend is correct. In any sentence your passion surely transfers. Therefore, it is difficult to make contents if you do not have passionate passionately.

8. Title life!

When viewing information on your blog article in Google search screen, Facebook wall, twitter news feed etc, 80% of visitors decide whether to actually visit by article title alone. Therefore, the number of accesses to blog articles varies greatly depending on the article title.
Article titles with high reaction rates have a law. Let's suppress the rule of the catch phrase (title) where the response is born, looking at "30 basic types of catch phrase that will produce high results simply by using a combination."

9. Do not show your knowledge:

Some people want to use difficult words and technical terms trying to reveal their knowledge. Who will be likable for such writers? If the knowledge you have is professional, let's explain it gently as you can read even if an amateur reads it.
The attitude to pursue "what is useful to the reader" rather than showing off your knowledge creates fixed fans. That is why it leads to business.

10. Writing after thinking about one person:

Blogs and websites are one-on-one communication, not one-to-many communication. Bey behind the screen of the computer, there is a human being who reads your blog post. Let's think about that one person firmly and write a blog post so as to speak to that person.

11. I write myself as a person to one person:

Have you ever had a mechanical and cold impression by looking at the company's website? And would you want to visit such a site again? You should not think. A blog is a one-on-one communication. Therefore, whatever media article you write, let's write it as a person, not as a company. Although it is a detailed part, the difference in attitude is always conveyed to the reader.

12. Use the word "you":

The word "you" has powerful power. Because each visitor is visiting your blog or web site in search of something useful information. So, by using the word "you", the visitor can feel that the content written there is "I am talking about myself." As a result, it is possible to obtain a high user engagement rate.
If you use words like "everyone", you feel that you are "general" rather than "yourself", so the engagement rate of each person goes down.

13. Use active sentence instead of passive sentence:

A passive sentence is a sentence of a style like "being destroyed" as "a house was broken by a typhoon". On the other hand, an active sentence is a sentence like "I will do" like "I walk". The latter gives a short, clear, positive impression.

14 Separate one sentence shortly:

Let's make punctuation properly and make each sentence as short as possible. By doing so, a rhythm is born in the sentence and it becomes easier to read. Techniques such as bullets (Bullet) are also effective for making sentences easier to read.

15. Do not use difficult words:

Let's paraphrase difficult words and technical terms into words that are as simple as possible. Regardless of how good you write, the reader gets tired with on-parade of technical terms. And I stop stopping reading on the way. Especially, those who are doing consulting etc. in the special field should pay attention.

16. Use strong impressive words:

Sometimes, use strong words saying "absolutely" or "denying all" as "not possible". By doing so you can stimulate your emotions. However, if you mistakenly use it, you will receive strong criticism, so even if you use such words, let's fit the tone of the sentence so that there is nothing to be misunderstood.

17. Do not be conscious of the SEO keyword:

It is very important to firmly take SEO measures against each blog post. However, let's not insert the SEO keyword in an unnatural form in the sentence. The most important thing is whether it is easy for the reader to read. As long as the reader makes content that appreciates, the search ranking will naturally go up.

18. Differentiate it from other sites and blogs:

When compared with other blogs and web sites, let's have overwhelming differentiation points. The buzz section operates with the mission "to provide the most practical and most useful WEB marketing expertise than any blog or site." Does your website or blog have differentiated elements like "Can not lose this much"?

19. I will not sell it:

A blog is a place to provide useful content for the reader, not a place to sell. Instead, let's set up a call-to-action to connect to the business, such as acquiring an email address on the blog. (Reference: seven elements of blog design) Let's manage each one of the purpose, such as EC site · blog · social media, with purpose.

20. Consistent content:

If it is a blog for business purpose, let's make it special only to the contents to achieve that purpose. For example, as I mentioned at the beginning, even though it is a blog on WEB marketing, if there is cooking content, the blog will be inconsistent. And, when inconsistency goes away, users' support also goes away.

21. Become professional in that field:

In order to continue to provide readers' useful content continuously on blogs and websites, you must become a professional in that field. No one wants to teach from an amateur or a half-person.

22. Have access to the authority and celebrities of that road:

Let's connect with your industry authority and celebrities. Actually, the Buzz section has been supported by various people, and as a result, steadily increasing fixed readers. If you operate a blog strategically, it will definitely be such an opportunity. Let 's honestly meet with everyone who meets blogs.

23. Make mistakes in wording or grammar as few as possible:

Blog posts do not necessarily have to be perfect grammar or wording. However, let's make as few mistakes as possible. Because, if there are many mistakes, you give the impression of a fool to the reader.

24. Offer content beyond what the reader is seeking:

When creating blog posts and Web site content, always try to provide more than what the readers are asking for. To that end, let's think about researching the contents of rival sites and how to make those contents more useful to the reader.

25. Quality rather than quantity:

Content is more important than quantity in quality. Regardless of how much content you make, access is not gathered if each article is not social share at all and is not linked. If you create high quality content, each article will be shared by social and linked. And, as long as you continue to make high quality content, as a result social media and SEO can also capture.

26. Show results with case studies:

If you want to introduce products or services on your blog, let's provide case studies instead of directly introducing products and services. For example, "A thorough seven thorough thing that I am doing to make a landing page with numbers" is a case study when I create a landing page. Even with this article alone, many inquiries have been born.

27. Using data:

Let's show the data to make your article convincing. For example, "32 procedures practiced to create 1 million PV blogs in 5 months", I pasted analytics images and released actual figures. There is no persuasive material that exceeds numbers and data.

28. Show social proof:

In other words, social proof is a good reason to trust you. On blogs and websites as well as social share buttons on top and bottom of the article, social proof will also be on the number of fans on Facebook page and the number of followers on Twitter. Due to this, the reliability for you changes greatly.

29. Make killer content:

Let's make killer content that will be a guide for visitors who first visited a blog or web site. The existence of killer content tells you that you are a professional. In the buzz section, there are currently four "killer contents", "blog course", "SEO course", "e-mail magazine course" and "copywriting course". I plan to increase three more in the future.

30. Be sure to set up call-to-action:

For me, the purpose of the blog is not to gather access, nor is it to raise the name recognition. It's only to win prospects. Therefore, we have set up call-to-action to get customer list (mail address). And as the list of customers increases, the revenue of my business increases and stabilizes in proportion to it.