Practice of webinar

Steps to keep in mind when practicing webinars

Think about content to deliver

The first thing to do is to "decide a customer". There is no content that gets popular among all people. So please first decide who you are your client like salaried workers and middle-aged people.
It is also important to think "what you do at a webinar." Once the assumed customers are decided, I will try to think about the problems they have.
If you are planning for a young office worker, it will be "you can not work efficiently", if you are a housewife, you will be worried about whether you can return to society or not. We will make content to solve these problems.
The webinar has the merit that anyone can start at any time, and if you return the back you will be able to hold a purpose.
Content that does not have such a purpose can not gather customers well even though it looks good. So let's think about the purpose of the content firmly.
It is also important to choose the appropriate webinar tool. We call the necessary tools to hold webinars "webinar tool", but this is a variety from free to charged, so please choose tools according to your own purpose.
For example, if acquiring a new customer or lowering the cost anyway, give a free tool, conversely if you aim to distribute good content to customers or acquire repeaters Let's choose a quality paid tool.

Advertise and collect customers

Let's create a "participation form" for registering participants this time once the purpose and contents of the content to be distributed are decided.
In the participation form, you can register the content to be delivered and its merits, the organizer and the email address of the participant. You can dress the foam to a certain extent, but be careful as you may be shunned if you decorate too much.
Next is "promotion". Let's propagate through Facebook, Twitter, blog, etc. and guide you to the participation form.
Currently there are substantial ways to advertise for free, but there is also a way to make paid advertisements, distribute it and promote it. When advertising is done, it is important not to make it once but repeatedly, to reply to those who participate further thank you.
What I would like to do while advertising is to decide where to do 'webinars'.
Basically it is good at home, but there are things that are noticeable around the time zone. That way it will halve its appeal, no matter how good content it is. If the vicinity of your house is noisy, let's choose a quiet place such as a conference room for a conference room.

Feedback results

The webinar is over when I practice it, I can not say that. It is important to look back on delivered content and customer reactions and think about how to improve and practice it.
Questionnaire is useful at that time. Let's create a questionnaire form and send it to customers who joined the webinar by e-mail etc. and get a response.
It is also recommended that you record the contents delivered outside the questionnaire. Some people think that it is embarrassing to watch their appearance on video, but it is important to check as to whether the content you want to convey is properly explained or whether it was in an easy-to-hear environment, so try to do as much as possible please.

Do not forget to practice repeatedly

Popular webinars rarely get popular from the first time, and most of them are held many times to obtain repeaters.
For that reason, even if few customers initially gather at first, it is important that the attitude of holding improvements repeatedly without failing to do so.

Pre-practice firmly

Not limited to webinars, there are a variety of factors that fail when you make a lecture in front of people, such as seminars and presentations.
When sending out information using a webinar, it is common to examine various advance information such as data of contents to be transmitted, product information, merits and demerits.
Although it may be thought that there is not incompleteness about the contents of the webinar, it is important to carry out preliminary exercises assuming the actual number before actually hosting the webinar.
There are a lot of failure examples such as not performing the preliminary exercise properly and just having not done the preliminary exercise, the head became pure white in the actual work.
If you did a product explanation or a company explanation by a webinar, if you failed by going through the production without prior practice, it will be a big blow.
It is necessary to do preliminary practice and rehearsal firmly from the week before the actual number to several days before, and to face the production.

Performance of equipment and equipment confirmation

Webinars can be easily done simply by using smartphones and personal computers, but you can hold webinars even using equipment specialized in webinars.
One thing to keep in mind when hosting webinars is to do a firm confirmation of the performance of the equipment and connection and settings.
If you do not do this in advance, you will end up failing, such as interruption in the middle of the production.
Unlike a seminar that actually holds the venue, the webinar will be done via a PC or smartphone. Therefore, the speaker's behavior may be limited.
In an actual seminar, participants can see the participants even if they take full advantage of the lecture hall and move from corner to corner of the room. If you give a lecture accompanied by a big gesture gesture, it may become more understandable content.
But at a webinar it is not necessarily the case. The webinar is done by taking the contents of the seminar with a fixed camera to some extent, so the screen size is limited.
If you move inside the room, the appearance of the speaker itself may disappear from the screen, and if you make a big gesture, you do not know what the body goes out of the screen and you are doing it There is nothing wrong.
Also, if you are not used to hosting webinars, there is also the problem that you do not know how much you speak at the right level.
Since it is possible that the sound will not reach the participants unless you know the volume of sound to be collected by the microphone in advance and set it in advance, it is important to confirm the performance of the facility in advance It is important.
As an example of actual webinar failure, there are things such as distribution being interrupted on the way.
It is expected that problems such as Internet connection not being securely connected, setting incorrect, incompatibility between system tools and webinars are not established etc.
In order to prevent this failure, it is important to check the connection and settings beforehand and make sure that it is delivered securely.

Do not neglect advertisement

The purpose of doing webinars is diverse. Product promotion, lecture meeting, corporate explanation, etc. are the main ones, but if you hold it, we want to demonstrate the maximum effect.
To do this, it is necessary to establish a pre-promotion and a posterior plan firmly.
Since it is meaningless unless you collect enough participants, you need to use web blogs and social media to pre-advertise webinars.
And, once the webinar is over, the webinar will be a one time event and fail unless you do not take action to continue the relationship with the participants.
It is important to think carefully about what kind of relationship you will build after holding in advance, to create content for on-demand playback and collect data such as questionnaires securely.

Bidirectional relationship

The excellent point of the webinar is that the lecturer and the participants can communicate bidirectionally as well as actually holding the seminar.
However, many of those who actually host webinars tend to give a lecture in front of the camera, make a one-way presentation, and fail.
When holding a webinar, it is important to be aware of the existence of participants on the other side of the camera, to secure interactive communication by firmly taking the questions reception time etc.
Failure examples common in webinars
It is said that it is very difficult to make a webinar a success. People who fail in webinars tend to be unilateral presentations.
I will naturally be unable to get an understanding if I do not try to draw out how participants feel and talk one-sidedly. Even if you collect attendees who can become prospects, you simply miss the opportunity by telling the attractiveness of the product.
Lack of practice is one of the most common failures in webinars. If you think "Webinar is easy" or depend on the webinar system, it will be more likely to fail.
In the unlikely event that the system does not work properly, it will be difficult to respond on the spot, resulting in a negative image. It is the worst scenario to get clogged in words in front of participants or to fail with technical problems.
In order to make a webinar successful you need to rehearse properly in advance.

Tips to make a webinar a success

In order not to fail at the webinar, it is necessary to rehearse the contents and the system in advance. If you do not have confidence, it will be transmitted to participants, so let's not only practice the script, but also wear the content firmly.
If you just read the script, you will be impatient as to how to cope when happening happens, so you can respond flexibly by learning the content rather than learning the script.
Let's do a rehearsal of all the presenters through when the webinar date is approaching. In order to prevent communication shortage between presenters and technical troubles, it is essential that the practice of running ahead is necessary.
If the presenter speaks slowly or the contents are not interesting, participants will get drowsy, bored, and lose credibility.
To make a webinar successful, it is important to actively communicate with participants. In addition to reading the content of the slide, let's communicate with the participants in conjunction with social media, and vote and question and answer.
If it becomes a product selling seminar, participants will be deemed "deceived". In order not to endure distrust of participants, it is important not to end with a one-sided presentation but to have an exciting conversation with participants.
For that, we need to know the needs of the participants in advance. If we can provide valuable solutions to the needs of participants, it will be an effective webinar and you can think that you are "good to participate".
Since product information has already been posted on websites etc., plus alpha is required for webinars. As a trusted adviser, it is necessary to guide participants to the next step with expert knowledge, whether they really should buy the goods or not.

Successful example of webinar

People who are successful in webinars communicate their own success stories to encourage participants to think "I can do it" as well.
Participants receive empathy by putting a story in order, such as what they had, what they did to solve, what happened after they resolved.
Sometimes I have prepared benefits for the participants who have watched until the end. If you first convey the benefit of getting benefits, the motivation of the participants will also be increased and the probability of being seen until the end will be higher.
It is also effective to attach special price or purchase benefit for viewers only. It is effective if you tell the reason you should buy it, prepare the price only for the person who watched the webinar.
By giving a reasonable reason why the discount price has been reached, you can make the presentation price feel cheaper. There are also participants who are uneasy only by lowering the price, so it is important to put a guarantee at the end.
Attaching a warranty is effective in removing participants' anxiety. By attaching extension of period and refund guarantee etc., you can eliminate anxiety at the time of application, you can eliminate the reason to refuse.