Webinar

What is webinar?

 Let's know the meaning and purpose of webinar!

Where did the webinar come from?

A webinar is a word made up of a web (Web) and a seminar (Seminar) together.
Seminars, workshops and lectures held on the web. The name of webinar is common overseas, but it is also called online seminars, internet seminars or web seminars .
In general, webinars are made on the assumption that seminars targeting participants of large numbers are conducted on the web. For that reason, it is possible to connect a large number of people, and the functions necessary for meeting participants are implemented.

Why is webinar useful?

There are two ways to distribute webinars in roughly two ways.
First of all, there is a live distribution which the lecturer attends in real time to the seminar distributed, and several students can participate. Then, on-demand delivery that records seminars and delivers them as video contents is a way to attend learners' convenient time.
You can join the webinar from anywhere using a computer or tablet. We do not need traveling time or transportation expenses to the venue. Moreover, you can deepen your understanding by attending seminars and training rather than just documents with many letters. Even if you can not participate on the seminar day, you can take it on-demand delivery.
In on-demand delivery, there is also opportunity to take the contents according to the learning proficiency of the students. You can choose the learning method suitable for each student. Companies can also reduce the labor and cost of securing seminar venues and students. Utilizing recorded seminar videos many times can also lead to cost reductions.

What kind of charm are there for webinars?

The way to utilize Webinar is not limited to corporate training, courses, lectures. It can be used for meetings with large numbers of people, company briefing sessions for recruitment, and so on.
By utilizing a webinar, there is a merit that you can collect wide area leads. One of the major features of webinars is the ability to communicate detailed and detailed information in large quantities. It is easy to understand by delivering animated applications such as application of their own products and know-how of their company which were difficult to convey on e-mail magazines and Web sites, which are existing online marketing measures, by animation.
There is also a characteristic that you can expect customers to attract visitors because hurdles to join are very low. It is a great appeal of webinars that you can expect to win leads from a wide range.

What kind of possibilities are available for webinars?

Two-way communication is possible with webinars by chatting functions and questionnaires.
You can communicate with each other, such as questions to instructors and exchanging opinions with other students. At the same time, you can also see the reaction and expression of the partner, so you can expect to conduct deeper communication.
Since we can know the real reaction to our products and efforts, it will be useful for various improvement measures. We can also know the needs of lead realistically, which leads to further customer acquisition measures.
In the webinar, you can check the face and voice of the lecturer so you can give the participants a sense of security and confidence. This also makes it possible for smooth interactive communication.
In addition, there is a method of making a questionnaire page, asking participants to answer, and attaching a URL to a thank you email sent at a later date. By guiding you to the questionnaire from there, you can gain important feedback such as lead needs. As a result, we can further select leads compatible with our company and lead to acquisition.

About webinar's way of doing things

As a way of webinar it is common to record seminars and publish them on video distribution sites.
It is a seminar method called also an online seminar or an internet seminar. From the situation where the use of the video is progressing in various genres, it will become a method which spreads more and more.
Another way is to deliver real-time seminar videos by deciding the delivery time.
Although it can not be undone when delivering in real time, it is characterized by interactive communication with viewers. You can ask questions written in chat and answer it. It might be a suitable way for those who are accustomed to seminars.
People actually doing webinars are often done by combining these two methods. While delivering in real time, recorded videos are released. Both of them have advantages, so they are used in combination.
If you are a webinar, if you can only attract guests, you can have a seminar once and see it once. Webinar's way of doing things is not difficult as long as you are accustomed to video distribution.
Case studies utilizing webinars and people suitable for utilization
As a case study of webinars, it may be used for explanation of various contents.
I will explain using hard-to-understand words and difficult-to-understand business with the white board. It can be said that it is suitable for seminars such as consultants.
In addition, people who are introducing online know-how etc. are actually utilized. Since we can explain carefully to details, we can explain finely about know-how. Since the explanation does not become short because I care about time, the satisfaction level of the audience is also high.
People who want to explain expertly in the field, it would be nice to utilize webinars. It is also suitable for those who do not speak professional enough if time is restricted like general seminars.

Benefits of people actually hosting webinars

The webinar has the merit of being able to acquire customers who were unable to obtain in the past seminars.
People actually hosting webinars are acquiring customers that they can not come by a long distance, or that they were unable to attend because they did not meet time. Once you participate in the webinar, you may be able to come back next.
Also, participating in the webinar is characterized by a lower hurdle than participating in the seminar. People actually hosting webinars have succeeded in getting used to watching movies. Since you can also watch videos in your free time, you can say that the customer base is wide.
As another merit, it is a movie, so there is a possibility that you can be watched on a long tail. Those who are doing webinars may be able to view things that were previously delivered by some reason. It also leads to participation in the current seminar as a result of that viewing.

Points to be careful of when hosting webinars

People who are hosting webinars know that they may be judged by clothes and appearance.
It does not mean that someone will pay attention, so you always have to be careful with yourself. In the case of a webinar it is important to see how it looks on a computer, so always worry about the appearance of a personal computer.
People who are actually holding are making sets so that white people shine behind and try it and make it look good. In that respect it is also important to lighten the lighting. It is because the impression becomes dark when it is dark.
Before recording or before real distribution, it is important that what you want after practicing is important, those who have the experience you have realized. It is only a couple of pieces of ability that you can do in batting.

YouTube Live

If you host a webinar, there may be many people who use YouTube Live.
You can host a free webinar for YouTube Live. YouTube Live is able to deliver it steadily even though it's free. Whether you are recording or distributing live, you can deliver it for free. It is saved on YouTube as a video when you distribute it on YouTube, so you do not need to record it.
Because there is a name value called YouTube, viewers can gather more than other tools. If you distribute a webinar on YouTube, there is a possibility of advertisement attaching, and advertising revenue may be obtained although it is delivered free.
YouTube is a fairly effective means of delivering the seminar that is the original purpose of the webinar. There are no restrictions other than what is against public order and morals, but you can distribute the created movie as it is though it can be delivered for free.
Because the delivered video remains as it is, it can also be viewed in long tail. It is free even if it remains for a long time once it is delivered, so you'd better leave it as it is. It may become a movie that hits at somewhere timing. It is free means because it is possible to leave such possibilities.
Since there is a function to present similar animation, if you distribute similar webinar videos, you may be able to view other videos as well.

Facebook Live

Facebook Live is a tool that can deliver webinars for free.
It is a delivery tool provided by Facebook, so it works in conjunction with Facebook. Therefore, it is a big characteristic that you can grasp who is watching. If you use Facebook features, you can spread it for free.
Since there is a comment function, you can also get a comment on the video. You can also attract free customers using Facebook features, so if you know more people you may not have trouble gathering people.

Twit Casting

It is a tool that can deliver webinars often used by young people.
You can use this tool for free. It is a tool not suitable for business such as sales, but it will be a promising tool for attracting customers. Also, if you are a webinar for young people, people may gather.

Three items indispensable for webinars!

There are three items that are absolutely indispensable for implementing a webinar. It is a personal computer, a microphone, a web camera.
Of these, web cameras are closely related to the image quality and color taste of webinars. It is a place I'd like to stick to the performance of a web camera in order to give bad images to participants when image quality is poor or color tone is unnatural.
Mic is also important as well. Let's prepare something of high performance that will not introduce noise or become interrupted. When using a whiteboard at a webinar, headset microphone rather than fixed microphone may be more convenient.
However, in the headset microphone, participants may feel like seminar speakers are speaking at the ear. On the other hand, in the case of fixed microphones, sound effects similar to general seminar venues can be obtained, so it will be easy to produce realistic sensations.

How to distribute videos with webinars?

By using the services of specialized webinar specialists, you can implement webinars with functions sufficient for businesses to do business.
There are two ways to the webinar: a method of delivering videos in real time and a method of delivering prerecorded videos at an arbitrary timing.
In either case, if there are only 3 items and the Internet environment, video distribution is possible. There seems to be some vendors that have dedicated studio so that you can distribute videos in a better environment. Organizers of webinars usually have to take an account in advance to sign contracts with merchants, but participants generally do not need to take account.
However, on mobile terminals, you can see systems that you can not watch unless you install the special application. It is important to choose a more matched system depending on what kind of terminal your participants in webinar use.